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Content Marketing with Stories: Why We Tell Lies…
Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are...
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Content Marketing from the Inside Out
In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing? To me, it’s personality. Readers and viewers want to feel a human connection. They need...
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Blogging with Personality and Tim Ferriss
How much personality should you show on your blog without becoming an ego-blogger? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian,...
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Business Blog Writing and Content Marketing: Come on, light my fire!
Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog, most professionals start from their point of view....
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Content Marketing Tips: Find Your Online Voice
How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed...
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What’s Missing in Content Marketing: Who and Why
Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and...
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Get Personal: 5 Tips for Putting YOU in Your Blog
If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in...
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Top 10 “Ego” Blogs: Get Inspired, Write Better
I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to...
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5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?
In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important...
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Content Marketing: Stories are Key
If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an...
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6 Ebook Writing Tips from Expert TED Speakers
How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED...
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Expert Ebooks: Relax and Write
If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie....
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Ebooks for Experts: 10 Questions to Ask Before You Write
I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Here are 10 questions...
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Content Marketing Adventures in Mexico: Stuck on My Own Roof
I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic, near Guadalajara in Mexico. It happens three or four times a year, always because of religious...
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Bloggers Block? How to Get Your Creative Writing Mojo Back
Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Finding yourself...
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Research Before You Write an Expert Ebook
If you want to write an expert ebook that sells well on Amazon, you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well? Where are...
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How to Research Content for Your Expert Ebook
How should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online...
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Key Content Marketing Strategy: Answer Readers’ Questions
Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business...
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Creative Work, Blogging, Writing and Resistance
Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or...
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Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate
How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take? I know many small business owners who purposely...
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