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How to Start a Blog: 7 Steps BEFORE You Blog
How do I start a blog? I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog, and probably wouldn’t have time to blog even if they did...
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How Do You Choose a Blog Platform?
How do you choose a blog platform? In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a...
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Starting a New Blog?6 Things a Business Blog Must Have
Are you starting a new blog? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is...
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Better Business Blogs: Correct Those Broken Links
Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers...
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Business Newsletters: Is Your Newsletter Still Relevant?
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in...
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Your Business Newsletter: What’s Your Brand Personality?
When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include...
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Great Newsletters: 5 Must-Haves for Better Design
Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action...
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Managing Your Newsletter Email List:5 Must-Do’s
When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on...
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Compelling Newsletter Content:2 Big Problems
From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and...
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How to Harness the Power of Social Media
When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear...
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